Government research to understand the UK's artificial
intelligence sector, and how it is growing.
This Ipsos UK Survey and your
personal data (updated 24 February 2025)
Ipsos UK Survey and your
personal data privacy notice (updated 24 February
2025)
Ipsos UK Survey datasheet
(updated 24 February 2025)
Details
The government is undertaking research to understand the UK's
artificial intelligence sector and how it is growing. The
research informs government policy on artificial intelligence.
Ipsos has been commissioned to carry out the survey fieldwork,
which will take place both online and by telephone between late
February and end of March 2025. The survey will take around 15 to
20 minutes, depending on your answers.
Taking part is voluntary and fully confidential for all
individuals and organisations. The survey is not trying to sell
you anything.
Take part
in online survey.
Who the survey is aimed at
Our research partners have compiled a list of businesses in the
UK artificial intelligence sector using publicly available
contact details. Within these organisations, Ipsos would like to
speak to someone with an overview of your business' products or
services, and your artificial intelligence business growth plans.
This might be your CEO, CTO, a company director, or a
senior member within an AI or data science team.
You can download Ipsos'
privacy notice for the survey. This document explains the
purposes for processing your personal data, as well as your
rights under data protection regulations.
How to have your say
Participation will either be online, or via a telephone
interview. During the fieldwork period some artificial
intelligence businesses will be called by an interviewer from
Ipsos' Edinburgh office (an 0131 number) inviting them to take
part. They may also receive an email to let them know Ipsos has
called, and inviting them to reply or complete the survey online.
On average, telephone interviews last around 10 to 15 minutes,
though the actual interview length may vary depending on the
answers that respondents give. The interview will take place at a
time that is convenient for each respondent.
If someone in your organisation requested it, you may also have
received an email to let you know Ipsos has called and inviting
you to reply.
Preparing for the survey
To help select the right person in your organisation to
participate, and prepare for the interview, Ipsos has created a
pre-interview question help sheet.
Download
the question help sheet from Ipsos.
