Which? response to Tesco introducing unit pricing on Clubcard offers

Rocio Concha, Which? Director of Policy and Advocacy, said:

“Which? has campaigned through the cost of living crisis for supermarkets to make pricing clearer so shoppers can easily find the best value deals at a time when so many have struggled to put food on the table.

“The lack of unit pricing on Tesco’s Clubcard offers was a glaring omission and we warned that this approach could be breaking the law last summer, so it’s good to see the nation’s largest supermarket stepping up to do the right thing by making this important change. 

"We look forward to seeing this rolled out quickly across all stores and online so shoppers can benefit as soon as possible. The government also needs to now update outdated pricing rules so all shoppers can easily compare value."

ENDS

Notes to editors: 

Unclear Tesco pricing could be ‘unlawful’, Which? warns, as it reports the grocer to the regulator