The Education Secretary has today (Monday 8 July), begun work
delivering the government's pledge to recruit 6,500 new teachers.
will immediately embark
on resetting the government's relationship with the sector and
transforming the image of teaching – seen by the government as
key to both recruiting new teachers and retaining those already
in classrooms.
As one of her first steps in post, the Education Secretary will
today write to all education workforces to make clear the
valuable role they will play in this government's agenda for
change.
The Education Secretary will hold a reception with key education
stakeholders later this week, as well as making it a priority to
meet with teaching unions in the coming days.
The Department for Education will also immediately resume - and
expand - its flagship teacher recruitment campaign, Every Lesson
Shapes a Life. It will also restart its further education
recruitment campaign, Share Your Skills.
Today's announcements illustrate the government's intent to
reestablish teaching as an attractive, expert profession, where
the immeasurable impact which teachers can make on children's
lives is truly valued.
Education Secretary said:
“From day one, we are delivering the change this country demands
and putting education back at the forefront of national life. We
will work urgently to recruit thousands of brilliant new teachers
and reset the relationship between government and the education
workforce.
“For too long the teaching profession has been talked down,
sidelined and denigrated. I have made it my first priority
to write today to the people at the centre of making change
happen: our workforces.
“I want all children to have the best life chances which means
recruiting and keeping great teachers in our classrooms – today
is the first step in that mission.”
Every Lesson Shapes a Life directs potential candidates to the
Get into Teaching website, where they can access valuable support
and advice from Teacher Training Advisers, a dedicated contact
centre and a national programme of events.
The campaign aims to demonstrate that teaching is a fulfilling,
exciting career which can make a real difference to children and
young people's lives, whilst also enabling people to progress
professionally.
The aim of recruiting and retaining more teachers is ultimately
to improve life chances for all children, giving them strong
foundations at primary school and then the knowledge and skills
they need to seize opportunities in life and work.
Notes for editors
- The Get Into Teaching campaign has existed in some form since
the 1990s, with annual campaigns running ever since.
-
Every Lesson Shapes a Life launched in 2018,
aiming to inspire people to want to teach, elevate the status
of the profession and establish a brand for the Teaching
profession for the first time.
- The latest round of the campaign launched on 15 January 2024
to bring to life the duality of shaping lives and the emotional
and rational benefits teaching can offer - personal growth,
career and pay progression.
- The campaign assets include Audio Visual (inc TV, cinema,
VoD), digital, full funnel social, OOH, events, on campus
activation and direct marketing.
- All featured teachers are real teachers from current shortage
subjects, and the campaign heavily promotes bursaries and salary
alongside emotional benefits.
- The campaign has a core audience of 18-29 year-olds who want
to find a career where they feel proud and uniquely valued for
what they contribute.
- It reaches 93% of all adults in England through advertising
channels.
